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Surf
Note: I am not a financial analyst or pundit. I don’t have hard numbers, just vibes. I joined the surf industry as a designer in 2007. This was the absolute...
Surf
Note: I am not a financial analyst or pundit. I don’t have hard numbers, just vibes. I joined the surf industry as a designer in 2007. This was the absolute...
We Use Different Blanks, Sue Me
A common question we get asked is, “Why do you change your t-shirt blanks so often?” Our t-shirts are an art project. Depending on the design, I make a snap...
We Use Different Blanks, Sue Me
A common question we get asked is, “Why do you change your t-shirt blanks so often?” Our t-shirts are an art project. Depending on the design, I make a snap...
The Customer Is The Marketing
When you first start a company, the folks who purchase first will most likely be your friends and family. This experience is both embarrassing and endearing. They want to see...
The Customer Is The Marketing
When you first start a company, the folks who purchase first will most likely be your friends and family. This experience is both embarrassing and endearing. They want to see...
Trolling The Trolls
Have you ever looked at the comments underneath an ad on instagram? It can be a minefield. Sometimes it’s curious customers. Most of the time though, it’s a troll. We...
Trolling The Trolls
Have you ever looked at the comments underneath an ad on instagram? It can be a minefield. Sometimes it’s curious customers. Most of the time though, it’s a troll. We...
Thoughts On Pseudonyms
Here’s some food for thought when naming your next company. There’s a history of apparel brands named after their founders. In high fashion, it’s completely commonplace. Marc Jacobs, Ralph Lauren,...
Thoughts On Pseudonyms
Here’s some food for thought when naming your next company. There’s a history of apparel brands named after their founders. In high fashion, it’s completely commonplace. Marc Jacobs, Ralph Lauren,...
Self Criticism For Modern Creatives
A hangup of many young creators is they don’t like their own work very much. Though this feeling is not exclusive to a noob– I’ve met many experienced professionals who...
Self Criticism For Modern Creatives
A hangup of many young creators is they don’t like their own work very much. Though this feeling is not exclusive to a noob– I’ve met many experienced professionals who...