We’ve improved the quality of our products significantly over the past few years. I heard my audience's feedback and met their demands.
It just so happens that when we made this improvement, the price of everything went up. You’ve probably noticed our prices going up. Sorry about that.
In truth, our e-commerce doesn’t profit much. With advertising, contractors, and the goods themselves, I’m lucky if I turn a profit.
It costs a million to sell a million. I’m told one business is worse, and that’s owning a racing team.
Our Instagram and website are a research lab. We use the website to test products, drop limited-edition collabs, and get real-time feedback from our audience. If we make money, I take my family to Disney. If we lose money, I keep it a secret from my wife (sorry, babe).
Chomp is an art project, not a money printing machine. It’s a labor of love. Thank you for being a part of that.