For years, I kept my face out of Chomp's marketing. I never wanted to be the spokesperson.
I hoped the creative work would stand on its own. And largely, it did.
It feels so cringe to force my voice, face, and personality into every piece of content.
As it turns out, that boomer-ass viewpoint has capped my potential.
Lately, I've been making 15–20 second reels—showing my sketch process, my thinking, and just general jokes.
I've had more engagement on three 20-second reels than I had in the entire previous year.
This is what my customers actually wanted.
So I'm embracing the cringe. I encourage you to cringe too.